Ideas For Your Business

Posted by Joe on June 16, 2011 · Leave a Comment 

1. Advertisements

If a picture is worth a thousand words, how many does that get you with a video?

Whatever the figurative number is, the important thing is understanding the power of images and how they can be used to communicate and inspire.  Because the goal of an advertisement is to impress an idea, we feel the most important stage of producing an ad is the very beginning of pre-production, where we gain an understanding of you and your business and the message you want to communicate.  We are intent on having you share your ideas with us from the beginning so that the final product expresses the original spirit of your message.

We co-produced this TV and web ad with the West Chester Business Improvement District in our hometown of West Chester, PA.  In order to capture the true spirit of West Chester, we worked closely with the BID over several months to film the town’s famous seasonal events and coordinate with dozens of shop owners to display its healthy commerce.  Although it took much longer than the average time to produce a spot, we knew that showing the town during different parts of the year was essential to expressing the richness of West Chester’s culture.


2. “About Us” Videos

Break down the wall between you and your potential customers

Creating an “About Us” video is the next best thing to introducing yourself in person to a customer.  People feel more comfortable using a product or service when they can see and hear the real people that run the business.  Not only does a video break down the wall between you and your customers, it allows you to communicate more information in a shorter amount of time than any other medium.

We created this video for a local business called Andrew’s Lawn and Landscaping.  Andrew, the owner, was looking for a way to show the many services his company provides as well as the high caliber quality of the its professional work.  He decided against using just a gallery of images to get this point across because of the obvious limitations of photography.  He wanted to show his crew candidly, moving and working in real time, so people can see up close what they are all about.

3. Inventory Showcases

Let your products sell themselves.

Education about a product is a necessity for a consumer.  Few put their money into something without knowing what it is, and seeing a product or service is much more effective than just reading about one. Zappos.com, the online shoe and apparel shop, put out 58,000 online videos showing their inventory in 2010 and discovered sales increased by 10% when a product included a video description.  You can read more about their video story here.

We made this video for our friends at Taylor’s Music store in West Chester, PA.  By creating a video demonstrating their new iPad Player Piano, Taylor’s can show a tremendously larger audience exactly what they have in their store.  By embedding the YouTube video on their website, they now have a video salesman selling their piano twenty-four seven.  And, as with any video, their SEO will now be greatly increased.  Read here about how video greatly improves your web SEO.

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